Trends
Trends in data, research, insights and marketing
Next month ESOMAR launches the annual conference looking at all things online and digital. Here, Programme Committee Chair for Digital Dimensions 2014, Jon Puleston gives us a sneak peek of the conference line up and...
Market Research Debunked
It's common knowledge that market research is in a transitionary phase, as the industry tries to secure a place in a crowded market. Here Martina Olbertova looks at the 5 research myths holding research back...
The Qualitative Explosion
Is it the best of times. It is the worst of times. Qualitative researchers need to learn to adapt like never before. Jim Bryson discusses qualitative technique diversity, the challenge of adapting and what you...
More Investment in Market Research
The latest annual Cambiar Capital Funding Index shows that investment is on the rise for the market research, analytics and information industry. But whilst funding for market research stays stable, what has really surged is...
The Cutting Edge of Consumer Psychology
With the help of the Society for Consumer Psychology we will be providing you a quarterly round up of the results of some of the most interesting, relevant, and cutting edge studies in the world...
Trials, Tribulations and Triumphs: The Next 20 Years in Research
The Research Alliance recently carried out a survey with a number of client-side researchers on how the industry has changed in the last 20 years and what we can expect in the next 20. Here...