Trends

These aren't boring times for market researchers. There are significant changes happening in our industry and the status quo is we've created is changing as we speak. Here, Kevin Gray of Cannon Gray looks at...

Behavioural economics is being enthusiastically adopted across the market research industry all over the world. Researchers everywhere are applying insights from decision making science and embracing the concept that we’re all a little bit irrational....

Some claim the rise in big data will sound the death toll for surveys. Here James Rohde and Eric Perz argue that although some elements of surveys may become redundant the opportunities big data provides...

The raft of online tools available to today's qualitative researcher is allowing researchers to work together over greater distances. Here Issac Rogers shows us how, by codifying your expertise and harnessing online techniques, you can...

Wim Westera, author of The Digital Turn and professor of digital media at the Open University of the Netherlands, talks about big social media data and the danger of building our insights on quicksand and...

Tim Macer talks to some of the new players who offer services that range from sourcing samples, to dynamic prediction, self-service research, and using science as a way to look at future scenarios....