Trends
Trends in data, research, insights and marketing
In the September issue of Research World an article was published by Lawrence Spero on 'System 1' decision making and how online surveys can utilise this instinctive response for better data. It caused a stir...
New Horizons … Fresh Challenges. Global Market Research 2013
This month ESOMAR release the annual industry study Global Market Research. Here you can get a sneak peak of the top-line results before anyone else! Fast-growing emerging markets buoyed the global market research industry and...
What technology trends have to tell us about the state of our industry
At the end of May Confirmit and meaning Ltd release the ninth annual Market Research Software Survey. Here, Simon Chadwick and Peter Milla of Cambiar review the report and find that although there are some...
The Post-Bulletin Board Era is Drawing Near
Since qualitative research came online in the late 1990s bulletin board forum style formats have been the norm. Here Steve August, member of the programme committee at ESOMAR's Qualitative event in November, talks about the...
The meaning behind the meaning
Facilitating ideas that are not only innovative but culturally significant has to come from expectations for brands to inspire and lead, not follow. One powerful source of such new thinking, as more and more brands...
Is Market Research Ready for The Next Web?
Recently Amsterdam hosted the annual European The Next Web Conference, bringing together some of the biggest names in technology and the world of online entrepreneurs. Erika Harriford McLaren headed down to find out what market...