Trends
Trends in data, research, insights and marketing
The use of routers is widespread. Most online access panel companies utilise them, as do many research buyers of online samples. But what is a router? And what should you tell your clients when you...
The Technology Behind Mobile Research: Browsers vs. Apps
There’s a fault line running through mobile research technology that makes it not just a disruptive technology, but one that is fragmenting research approaches. Tim Macer talks to mobile researchers and technology providers about whether...
On the frontiers of consumer psychology in Alamo
Elina Halonen was in Texas recently for the annual conference of the Society for Consumer Psychology. Here she gives us the low down on some of the more inspiring and market research related presentations....
Vine, Research and the MRX Vine Competition
Less than six months after launch Twitter's Vine Application is already the top free download application in the world. It certainly looks like it will be a popular addition to the social media canon. Here...
Social Commerce, Big Data and Market Research
Social commerce engines (sCEs) offer new sources of insight driven by their vast behavioural and product-experience data. Here, we outline how this development gives market researchers an unprecedented opportunity for new market insights....
Tuning in
Jo Bowman The development of television in Asia reflects the bigger picture of growing consumer affluence and choice. Discovery Networks’ Kevin Dickie talks to Jo Bowman It’s only 20 years ago that foreign visitors to...