Trends
Trends in data, research, insights and marketing
Effective creativity. It’s a concept that is central to the marketing discipline, and yet it is also one that is dismissed by too many marketers as an oxymoron. Andy Rice argues that far from being...
Intelligent Life
Might your colleagues one day be robots, your research merely simulated by some super-intelligent machine? Professor Nuria Agell of ESADE Business School in Barcelona thinks that, one day, the truth may be stranger than science...
Rateocracy and its impact on market research
Welcome to rateocracy, a future in which every product, service provider and service location has a searchable, trackable rating. Robert Moran looks at what this means for research....
Slow Food and Slow Research
Luigi Toiati of Focus in Italy is an unofficial ambassador of the Slow Food and Slow Life concept, here he talks about Slow Research and how the whirlwind of connectivity and machinery we find ourselves...
Global Prices Study 2012: US Market Research – Price is no Object?
This year’s ESOMAR Global Prices Study shows the USA holding the No. 1 position it attained in 2010, as the most expensive country in which to do research – keeping Switzerland in second place....
The Game Experiments
Jon Puleston and Deborah Sleep examine the theory behind game-play, and looked at how it was being used in other fields, with the aim of discovering how we could integrate this thinking more effectively into...