Trends

James Rohde looks at some of the current research behind the use of virtual mediums and gamification in psychology and looks at what that means for research....

As a follow up to our interview with How Cool Brands Stay Hot author Joeri Van den Bergh, the author of The First to Know: How Hipsters and Mavericks Shape the Zeitgeist, Dr Lida Hujić...

There’s more to social than just data. Social involves a mindset that prizes openness and collaboration and a method that stresses agility, capabilities that allow individuals to work quickly, on the go, on the cloud....

Dr Thomas Hein, VP of Global Market Research at Bayer Healthcare Pharmaceuticals thinks market researchers must transform themselves into internal consultants who dispense insight not just analysis if they are to survive the next decade....

Having acquired Synovate last year, Ipsos spans 84 countries and has 16,000 employees. Didier Truchot talks to Jo Bowman about integration, expansion and thriving in an increasingly competitive market....

Late last year TNS carried out a series of one to one interviews with international CMOs to probe specifically on the role digital is playing in the work of marketers to grow their businesses. Simon...