Where does all the capital funding go?
Simon Chadwick of Cambiar presents the conclusions of the 2011 Cambiar Capital Funding Index, which studies the flow of investment into our industry over the course of a year....
Trends
Trends in data, research, insights and marketing
Irrevocable Change
The digital revolution is transforming the market place and has left CMO's struggling to respond. Carolyn Heller Baird summaries the key learnings from IBM's recent From stretched to strengthened report....
Advertising and Research
The advertising world has traditionally been dominated by creativity based on an idea. Advertisers and creative directors are now challenged by a changing advertising climate. (RW Jan/Feb 2011)...
Listening, Watching and being Watched
Professor Rosabeth Moss Kanter, one of the world’s most respected educators and consultants, tells Jo Bowman that our ability to listen to the market and innovate to stay ahead of it is more acute now...
The Future of Research
The past ten years have seen major changes that impact marketing, consumers and market research. What can we expect in the next?...
Big Data and Research
According to Philip Sheldrake collecting data in the 21st century is not a challenge, but knowing how to convert data to information, to knowledge through to wisdom will be the challenge....