Trends
Trends in data, research, insights and marketing
Inspiring transformation at Unilever CMI in a Volatile, Uncertain, Complex and Ambiguous World By Selin Cetinelli, Unilever Consumer and Market Insight Director, NAMETRUB (North Africa, Middle East, Turkey, Russia, Ukraine, and Belarus). In an increasingly...
Innovation in Sensory Research – The Importance of “In-Use” Testing in Sensory Research
A look at how traditional sensory research methods can be advanced and the results they yield....
Artificial Neural Networks: New Applications for an Old Theory
Andrew Jeavons gives an overview as to how we can apply one of the oldest AI theories to the modern day....
Insight Through the Internet of Things
Commercial Content By Terry Lawlor There’s a lot of talk about the Internet of Things (IoT) at the moment. As tech gets smaller and smarter, so grows the network of physical objects that communicate and...
Innovate or … become obsolete?
Findings of the Annual Technology Survey By Tim Macer The accompanying infographic portrays the profound effect that technology has had on the day-to-day business of market research during the past decade. Though online research was...
It’s advertising, but not as we know it
Jerry Wind is a marketing veteran who has seen it all before. He tells Jo Bowman that the ad world ain’t seen nothing yet. To make predictions about how much the world might change by...