Trends
Trends in data, research, insights and marketing
Buoyant emerging markets are compensating for declines in countries still struggling to shake off economic instability and harsh domestic conditions. ESOMAR’s annual industry study, Global Market Research, will be launched at the ESOMAR Congress in...
Seeing The Future
Magnus Lindkvist, renowned futurologist and founder of the agency Pattern Recognition, explains why everything you know is wrong, and how businesses should be - but aren't - preparing for a vastly different world....
The Human Connection
Author and strategist Richard Watson looks at the social impact of digital media. Is the digital era turning us on or switching us off? (Sept 2010)...
How Cool Brands Stay Hot
Joeri Van den Bergh, co-founder of InSites Consulting and co-author of “How Cool Brands Stay Hot” has spent the last 5 years researching Generation Y with some of Europe’s top brands here he talks about...
Control Shift
The growing popularity of cloud computing as a platform for accessing software as a service (Saas) -based applications is having a profound effect along the entire research value chain. Chris Forbes looks at what cloud...
The Chinese Lap of Luxury
While the sinking finances of Western consumers prompted them to halt their indulgences, the same was not behaviour was not seen in Chinese consumers, Ashok Sethi with TNS tells us why....