Trends
Trends in data, research, insights and marketing
By Christian Kugel I was chatting with a fellow researcher recently about the state of the industry. Our discussion touched on some of the usual topics – the increasing importance of analytics, the short supply of...
Research Shows That Pokemon Go Boosts Friendships and Social Cohesion
Primary research reveals the societal effects of Pokemon Go across the US....
The Summer of Insights
By Anouk Willems Time to reflect on the impact of consumer insights Hello, summertime! For many of us, this is the time of the year when things slow down. Projects are put on hold, colleagues go...
How to Form and Establish Meaningful Relationships with Ethnic Groups within Canada
Anagha Patwardhan tells us how best to build relationships with ethnic minorities in Canada....
Big Data: Start with Baby Steps
By Kevin Gray and Peter Fader Marketing scientist Kevin Gray asks Wharton Professor Peter Fader some questions many marketers are asking themselves. KG: Marketing has undergone some dramatic changes in the past ten years or...
Beyond Millennials: Impact for Researchers
The final article of our millennia series looks at how we best conduct research with this target....