Keep It Real: Millennials and Impact for Brands
Our millenial series continues by looking at how brands best deal with this audience....
Trends
Trends in data, research, insights and marketing
Socially-Minded: Millenials in Mexico City
In part four of our series, we focus on the Millennial mind-set in Mexico City....
The Memefication of Insights
By Tom DeRuyck Driving new and powerful insights from consumers is silver, but doing something meaningful with those stories, something in support of corporate goals, is gold!...
Meaning-Seeking: Millennials in Shanghai
In part three of our series, we focus on the Millennial mind-set in Shanghai....
The small screen takes centre stage
While much of the talk about China is about slowing growth, WPP China CEO Bessie Lee highlights the increasing power of mobile in a market that’s still expanding. By Jo Bowman Bessie Lee is quick...
Keeping up with new ways of consuming media
Experts from a media network, a media measurement company and the US standards body, on the latest ways to measure audiences across devices By Tim Macer The continuing fragmentation of the TV market, with so...