Trends
Trends in data, research, insights and marketing
We live in a continuous technological innovation and its benefits are evident in all fields. But innovation involves making numerous changes that complicate the daily management of any company, especially in sectors most exposed to...
Big Data in MENAP
Victoria Zagorsky I made an interesting observation while running training programs for market researchers in the Middle East. When I presented business issues and asked participants about the optimal approach to address each of them,...
Analytics: Are we data rich and insight poor?
Jo Bowman We talk to the CEOs of the global Big Four...
2014 investment shows 82% increase
Simon Chadwick, Editor-in-Chief of Research World and Managing Partner at Cambiar provides us his annual review of the state of capital investment in the industry, and finds there is no let up in the tsunami...
Will Big Data Kill The Market Research Star?
Richard Evensen Chevrolet builds 4G LTE Wi-Fi in their cars and trucks. GE lets you extend the dryer cycle from your couch and preheat your oven from the grocery store. Timex Ironman One GPS+ lets...
Putting Big Data to Better Use
It’s hard, for example, to disagree with the notion that more data is better than less data or no data. But few of us ask whether lots of data is always better than some data...