Trends
Trends in data, research, insights and marketing
If the vast majority of brand decision-making is unconscious, marketers should be focusing almost exclusively on subconscious processes to truly understand consumers and influence buying decisions. They’re not, because they shouldn’t....
The Next Billion Participants
In the first of a new series looking at how new technology is changing, or has the potential to change, the industry, Felix Rios of Ugam looks at global mobile connectivity and the technologies coming...
What do wearable devices bring to market research?
Alex Johnson, head of innovation at Kantar Operations discusses testing whether wearables like Google Glass could offer a viable alternative to mobile handsets in collecting data. What are the key advantages and disadvantages of using...
Are smartphones making us dumber?
We increasingly use technology to remember for us – phone numbers, schedules and experiences - and whilst it empowers us in many ways, this study demonstrates that it may also be affecting our ability to...
Wearables and Market Research
Wearable tech has the potential to revolutionise many industries, including market research. Madhav Mirani of Ugam Solutions looks at recent developments and hand-picks a few he thinks will have most impact on the profession....
New Horizons, New Revenue Streams
Jo Bowman The research and marketing giant WPP now makes 50 per cent of its money from markets and tools that didn’t exist in the year 2000. CEO Sir Martin Sorrell explains the rise of...