Uncategorized
Join us for our MENAP forum which discusses how insight can drive transformation....
Remembering Robert Merton – The Father of Focus Groups
A look back at how Robert Merton's work is still evident in the modern research world....
Intercultural Biases and Expectations – How To Make Them Work For You Rather Than Against You
Edward Appleton looks at how we can use intercultural biases in our favour during the course of international research....
MR Realities: Panel Pains
Dave McCaughan looks at the realities of being a research panel member....
Brand Innovation: An Article by a Marketing Newbie
Elisa Cogo gives a newbie's perspective on ESOMAR's recent Brand Innovation seminar in Milan....
ESOMAR UK Event Report
Gabrielle Flinn reports on the key takeouts from the recent ESOMAR UK event....