Planning for Impact: How Insights Can Pack More of a Punch
If you asked a cross-section of market researchers how they justify or evaluate a given MR project, I’d guess it would be through the impact it had on a business decision. OK, say I hope...
Uncategorized
A Call to Research Arms!
By Finn Raben & Laurent Flores During my evolution and development as a working researcher, it was a fundamental requirement that when providing a client with research results, the findings be presented as possible actions...
The Tracker, the technology that will change market research
We live in a continuous technological innovation and its benefits are evident in all fields. But innovation involves making numerous changes that complicate the daily management of any company, especially in sectors most exposed to...
ESOMAR MENAP – Event Report
Last week ESOMAR held the annual MENAP Forum in Dubai, bringing together the best in research knowledge and beyond to share cutting edge techniques and strengthen the local industry as a community. RW Connect blogger...
The Leader of the Pack
It's been awhile, but Simon Wood, Head of Customer Experience at TNS is back with a new blog post! This month he talks about customer experience league tables, are they useful?...
Bridging the Gap
Kristin Luck Without a doubt the research industry is struggling to evolve at the pace of technology innovation as it relates to data and emerging data sources. We don’t have a “big data problem”, we...