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At this year's Congress 20|20 Research exhibited their potentially groundbreaking work with the Oculus Rift. Over on RW Connect we were intrigued as to how a company could make the decision to invest so heavily...
Applying the principles of behavioural science
Simon Wood I’ve had the luxury of attending a few customer experience conferences recently and I have to say they’ve been largely fascinating. Hearing organisations talk about their passion for customer service, the efforts they’ve...
Telling Brand Stories
At this year's Global Qualitative conference Martin Lee of Acacia Avenue ran a session on the importance of storytelling in communicating insights. He asked delegates to write their on brand stories for the sessions, here...
ESOMAR Global Qualitative 2014 – Day 2
This week Venice hosts ESOMAR's Global Qualitative 2014 conference. Jonatan Hedin, our reporter on the ground, recaps day 2 and asks the question of the week; Is qualitative research evolving or adapting (or neither)?...
We are all technologists now. Get on Board!
Peter Harris Research is undoubtedly in a dramatic stage of unrest. Market forces like ‘generation flux’ and the advent of the ’sharing economy’ are challenging traditional customer research to evolve. While uncomfortable and complicated for...
ESOMAR Global Qualitative 2014 – Day 1
This week Venice hosts ESOMAR's Global Qualitative 2014 conference as the industry asks whether the qualitative research undergoing a revolution or doing enough to stay relevant? Jonatan Hedin of the Confederation of Swedish Enterprise shares...