Digital Dimensions 2014
ESOMAR recently held the annual Digital Dimensions conference in Stockholm. If you couldn't make it over to Stockholm or catch it on the livestream, then catch up with the key takeaways from our roving reporter...
Uncategorized
IIeX Atlanta 2014
The Insight Innovation Exchange (IIeX) from the folks over at Greenbook, is the most recent addition to the market research conference circuit. This month 650 attendees descended on Atlanta for the US edition of the...
ESOMAR APAC 2014 – Celebrating Asian Creativity
Last month ESOMAR held the annual APAC event in Jakarta, Indonesia. Here Caz Tebbutt, ESOMAR representative for Fiji and the South Pacific, shares her take-outs of the event and tells us why Indonesia was a...
Solving Crimes Against Market Research
Last week RWC's roving correspondent, Elina Halonen, attended the annual BIG Conference in Brighton, UK. Here she shares her experience of a very unusual research event....
5 Key Characteristics of the Gulf Market.
Regular commentator, Victoria Zagorsky, Editor-in-Chief of Insight Middle East and Africa, details the 5 key characteristics you need to take not of when conducting research in the Gulf Market...
When the going gets tough look at your ontology
Will market research be able to keep up with big data in being able to capture the reality of the consumer? Here Colin Strong talks about a radical re-evaluation of the consumer and a change...