Uncategorized
Is online advertising dying a slow death? Recent studies indicate the explosion of big data and online advertising could mean online advertising is going to be a victim of it's own success. Here Colin Strong...
What to do with decision theories?
In his last post, our regular contributor on all things Behavioural Economics, Leigh Caldwell, discussed the three leading theories of decision making. Here he revisits those theories to discuss how they can be applied in...
Aligning Clientside MR Needs with Supplier Offerings – A report from the IIEX 2014 in Amsterdam
Last week, Edward Appleton sat on the IIEX Europe panel discussion: The Next Generation of Insights & Aligning Client Need With Supplier Offerings. Here, he shares his take-outs from the session....
IIEX Amsterdam – It’s Been Emotional
Last week was the Insight Innovation Exchange event in Amsterdam, the Netherlands. Here, John Kearon talks about his experience of the event and the key take-aways for researchers....
The Problem with Privacy
The rise in big data and the recent NSA scandal has complicated the issue of data privacy and highlighted to consumers the value of their data. Regular commentator Kristin Luck thinks we need to ask...
Social Media: What are we missing…
Regular commentator, Preriit Souda has a bone to pick with social media analysts. Too often we transcribe advertising and web analytic metrics to social media analysis, but in order to reach the potential depth and...