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Watch the keynote video of Oliver Percovich of Skateistan, at ESOMAR Congress 2013, as he talks empowering youth and providing opportunities for children in Afghanistan through skateboarding....
2014 Is Market Research’s Time To Shine
"The art and science of better decision-making isn’t going away, but the institutions and the structures, even the nostalgia, that brought this industry this far might." Peter Harris talks about the opportunities out there for...
The Business of Hacking
Very often we seem set in repeating the same processes and systems. Why? Because it's easy. Here Kristin Luck looks at harnessing the concept of life hacks, or business hacks, to foster innovation in your...
Going Deeper with Online Qual
In a recent article on RW Connect, Edward Appleton asked, Can Online Qualitative Research Be Potentially Misleading? Here Steve August presents his thoughts on the topic, arguing that in many cases we're able to dig...
Can Online Qualitative Research Be Potentially Misleading?
A presentation at ESOMAR's Qualitative Conference earlier this year on online versus offline identity got Edward Appleton thinking. Here he asks, can qualitative research be potentially misleading? And what can we do about it?...
The future is mobile…again!
It's the time of the year to roll out the 2014 research forecasts. There's a good chance many of them will state that 2014 will be the year mobile takes off. But we've seen that...