Is Market Research Really a Career?
Fringe Factory, with the support of InSites Consulting, SSI and ESOMAR Next, of 1,800 graduates in 9 countries to assess the attractiveness of market research as a profession. Here are the results....
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Remembering Jack Honomichl
It is often the hope that the work that one does – resonates in the world and leaves a lasting mark. To be able to truly shape an industry is rare, and thus it is...
What is the point in life?
Do you ever wonder what the meaning of life is? Anna Peters spends a lot of time thinking about it and what it can mean in terms of connecting brands to consumers and the effect...
The Behavioural Economics of Big Data
If there is one thing that behavioural economics has taught us, it's that none of us is immune from misinterpreting data. Here Colin Strong, Head of Technology Research at GfK, talks about the danger of...
How Behavioural Economics Points to Something Deeper
Welcome to Leigh Caldwell, RWC's newest correspondent. Leigh is author of the Psychology of Price and partner at the Irrational Agency. He's joining our team to write about all things behavioural economics. In his first...
Research in the Gulf
Victoria Zagorsky, Editor-in-Chief of Insight Middle East and Africa, is our newest regular commentator and will be covering the Middle Eastern region for us. Here she talks about the Gulf states, the characteristics that affect...