Qualitative 2013 Day 2
Today was day 2 of ESOMAR 17th annual Qualitative Research conference, taking us on a journey through innovation, MROCs, netnography, big data, applied anthropology and many more. You can catch up with the sessions here....
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Qualitative 2013 Day 1
Today over 215 delegates from 36 countries are in Valencia to kick off ESOMAR's 17th annual Qualitative Research conference. Here we'll give you the summaries of all the day's sessions as we celebrate qualitative research...
Plotting my route through the journey mapping maze.
Simon Wood, Head of Stakeholder Management Research at TNS UK, is back! Here he shares his thoughts on the popular topic of journey mapping. What is it? Why is it so important now and what...
The Reductionist Agenda of Big Data
Welcome to our newest regular commentator, Colin Strong, Managing Director at GfK NOP Business & Technology. Colin will be covering the thunderous growth in big data and what it means for the industry. Here he...
Failure is an option…
Our successes we shout from the roof tops, or at the very least mark them for posterity on Linkedin. But our failures usually provide greater learning experiences. Kristin Luck talks celebrating our failures and how,...
Changing market research from an industry to a profession – what’s the point?
This month, regular commentator Anna Peters talks about the differences between an industry and a profession. Where does market research sit in this? Should there be more of push in standardising qualifications for researchers? And...