Congress 2013 Day 3
The final day of ESOMAR’s Congress 2013 with a few sore heads around the conference after the annual ESOMAR Gala Dinner and awards the previous night. With the presentations pared down to a single room...
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Congress 2013 Day 2
MORNING DAY 2 Day 2 of the ESOMAR Congress 2013 kicked off in Room 1 with BIG IDEAS, Improving Solutions with presentations addressing new insights in the world of the market research surveys. This was...
Congress 2013 Day 1
It's that time of the year again. ESOMAR's Congress 2013 kicked off today, 850 attendees descended on Istanbul to learn and share new learnings and discuss the future of the market research industry. Here are...
Keys for a real take-off of online research in Latin America
Migrate? What for? This is what many Latin American researchers ask themselves when thinking about migrating to online research. Social class problems and other factors often prevent online research from having a clear advantage over...
Counterintuitive Marketing
“The best time to increase customer loyalty is when a customer is pissed off at you,” highlights a great, though counterintuitive, truth of marketing. Companies should spend more time studying their consumers than their products....
How Culture and ROI Obsession Stifle Innovation in Australia (And What to Do About It)
Australia has a rich heritage for delivering cutting edge products and services. From cochlear implants throuhg to Wi-Fi and even the box of wine. But the pace of innovation has slowed in recent years. Here,...