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Former Young Researcher of the Year and regular RW Connect contributor Preriit Souda considers the future of the market research industry, in particular how we deal with talent recruitment, and asks, would you recommend a...
Can IVR ever work as a survey approach?
This month, regular RW Connect commentator Simon Wood, talks about a recent experience with a robot and whether IVR (interactive voice response) is an acceptable tool to use in market research data collection....
Neuromarketing: Bonkers or Brilliant?
Inspired by a lunchtime face-off, regular contributor Anna Peters and several colleagues discuss the pros and cons of neuromarketing. Can the discipline provide greater insight or is it too early and expensive to provide real...
ESOMAR CEE Research Forum 2013 – Afternoon Sessions
Couldn't make it to ESOMAR's Central and Eastern European Research Forum? Well you can catch up with all the highlights of the afternoon sessions here as we look at the current and future trends in...
ESOMAR CEE Research Forum 2013 – Morning Sessions
Couldn't make it to ESOMAR's Central and Eastern European Research Forum? Well you can catch up with all the highlights of the sessions as we look at the current and future trends in research in...
The City of Unsolicited Advice
RW Connect has a new man in the US, Adam Martin a Senior Analyst with Market Strategies International. In the first of a series of opinion pieces based on Martin's role as a young researcher...