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Last November QRi Consulting presented an award at the ESOMAR Qualitative conference to honour the late Peter Cooper and his work and contribution to the qualitative research industry. Here we present seminal 1995 paper written...
What Transient Global Amnesia Teaches Us About Ourselves
Research buyer and regular contributor, Kyle Nel, questions whether researchers are predicting consumers well. Are there methods out there that can help us and are we using them enough?...
Mixing Modes in Mexico
RW Connect’s new blogger, Humberto Rodriguez of Research Now, looks at the topic of mixing data collection methodologies in Mexico and how to debunk our fears. Why not do a pilot study?...
The Power of Emotion
Made a resolution this year? Or already broken one? Regular contributor Simon Wood, head of Stakeholder Management Research at TNS suggests this year's resolution should be making 2013 'the year of managing emotions'. Here he...
Towards true structural change in 2013?
As 2012 draws to a close, regular contributor Anna Peters talks about the two big trends of the past year and what that may mean for 2013....
Researching Consumers at the Bottom of the Pyramid
In developing markets much is made of the huge opportunities that exists in the lesser developed areas or the ‘bottom of the pyramid.’ Here Troy Hakansson talks about the considerations on researching these consumers....