Motivating Millennial Researchers: Three Trends from ESOMAR to Explore
Cassidy Hoffman looks at ESOMAR's Global Congress through the lens of an aspiring millennial researcher....
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The Relationship Between Research & Big Data: From Frosty to Favourable
Ahead of the forthcoming Big Data Conference in Berlin, we look at the relationship between this growing phenomenon and the research industry....
Innovation in Sensory Research – The Importance of “In-Use” Testing in Sensory Research
A look at how traditional sensory research methods can be advanced and the results they yield....
Congress 2016: Quick Connections, Big Insights
By Stephanie Alaimo To follow Monday’s theme of empathy, Tuesday brought a talk from Annelies Verhaeghe, InSites Consulting (Romania), David van Dongen, SkyTeam International Airline Alliance (Netherlands), Farrell Styers, InSites Consulting (Belgium) and Pieter De...
Congress 2016 Day 2: Lessons from New Orleans Jazz
By Rebecca Heaney Although there were many impressive presentations on Day 2 of Congress, one of the most inspiring and moving was presented by Dr. Michael White, today’s keynote speaker. Dr. White is a man...
Global Pricing Trends in Market Research
At the ESOMAR Congress in New Orleans today, Ray Poynter shared the results of the most recent wave of ESOMAR research on the size of the global market research industry. One area he discussed in...