Uncategorized
Watch the winner of the Best Presentation Award at the ESOMAR 3D Digital Dimensions 2011 conference in Miami where Peter Harrison, Creative Director of Brainjuicer talks about adopting a game designer's approach to market research...
Inspiring Senses
Watch the winner of the Best Presentation Award at ESOMAR's Qualitative 2011 conference, Massimo Cealti and Oliver Schieleit as they talk about how innovation in the sensory business can benefit from a new angle on...
Understanding the Customer
The Olympics has provided some great inspiration for some of our bloggers, here Simon Wood of TNS looks at the challenges in representing the satisfied customers that, for one reason or another, won't purchase again....
Market Research That Goes Beyond “A Faster Horse”
Reineke Reitsma and her colleague Kerry Bodine talk about co-creation and how those that use, the often quoted, "a faster horse" line need to get with the times....
My Best Friend is a Time Machine
After a brief hiatus RWC commentator Tanvi Gupta is back. Here she talks about how nostalgia is leveraged by marketers and why the tastes and sensations of our childhood affect us so much....
Designing Questions for Children
In this paper from the ESOMAR seminar on Children and Young People in Baden, Austria in 1980, Paul A Mayes discusses the important aspects in designing questions for children and the problems associated with collecting...