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Welcome to the blog post for the final day of ESOMAR's Congress 2012 in Atlanta, covering this morning's sessions are Kyle Nel, Anna Peters, and Erika Harriford-McLaren....
ESOMAR Congress Day 2, afternoon
Highlights from ESOMAR Congress: Day 2, afternoon. Covered by Kyle Nel, Tom Ewing and Chris Wallbridge....
Welcome to ESOMAR Congress 2012 part 2
Highlights from ESOMAR Congress: Day 1, afternoon. Covered by Erika Harriford-McLaren and bloggers Tom Ewing, Anna Peters, and Kathy Joe....
Welcome to the ESOMAR Congress 2012 part 1
Welcome to the ESOMAR Congress 2012 blog. Live from Atlanta we'll be providing timely updates on all the sessions, covered by our roving reporters Chris Wallbridge, Anna Peters, Tom Ewing and Kyle Nel....
Mobile = location = effect
In this presentation from the ESOMAR Congress 2011 Marnix van Gisbergen looks at the effect of location on the perceived intrusiveness of mobile advertisements....
Market Research and the Olympics: Business Lessons from British Cycling
Like Finn Raben last week, Galen Mittermann has been drawing parallels between the Olympics and market research. In particular Galen looks at the lessons to be learnt from the British success in the velodrome....