Market research with a plus
The Brazilian market research industry is entering a new stage of innovation and a market that is opening up to smaller businesses. Caio Casseb talks about these changes and what it means for the industry...
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Consumer Proximity: The Market Researchers Secret Weapon in Advertising Research
RW Connect's newest commentator Troy Hakansson of Millward Brown China, talks about the sometimes difficult relationship between the creative and market research agencies....
Can we swear by our data?
RW Connect endeavours to bring it's readers opinion pieces by some of the best young minds in the industry. In his first post for the platform, 2011 Young Researcher of the Year Award winner Preriit...
Mobile Commerce Is Positioned For Rapid Growth In The Coming Years
Reineke Reitsma introduces a post by her colleague Susan Huynh who presents some of the top line details of a new Forrester report on mobile and retail behaviour....
Joining the “Fringe”
Last year a group of researchers got together in an effort to bring some fresh and creative thinking to market research. After a cameo at Latin America 2012 the Fringe Factory are back at the...
The Language of Experience
Inspired by Research Live's recent poll of top twitterers in market research, Simon looks at Simon Cowell's impressive research credentials and the importance of understanding the customer journey before we look at a customer experience...