Exploding the Creativity Myth
Regular blogger Anna Peters thinks we may be missing a trick by not getting creative with our consumers. 'Cognitive surplus' suggests we all have the capacity, so why aren't we doing it?...
Uncategorized
What Your CFO Needs To Know About Market Insights
Reineke Reitsma of Forrester Research introduces a post by colleague Richard Evensen on why you should care about what your CFO thinks about research....
Lost amid a sea of metrics!
Regular RW Connect contributor Simon Wood sees a lot of metrics used in satisfaction surveys, but how are those key metrics chosen? Are companies doing enough research? And are they taking into account the consumer...
Summer Academy 2012- Emerging Techniques
Highlights of the ESOMAR Summer Academy Emerging Techniques Seminar looking at passive measurement in market research....
Maslow’s Hierarchy of Needs (MHON) I Am Breaking Up With You!
Dear Maslow's Hierarchy of Needs, it's not you, it's me. Well it is you really. But i think we need to start seeing other psychological theories. Yours sincerely, Kyle Nel....
Punch and Judy’s Social Media Guidelines
Using the popular British Punch & Judy Show, Graeme Lawrence and Pete Comley of Join the Dots, provide a humorous and informative explanation of the ESOMAR Social Media Guidelines and how you can use them....