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Reineke Reitsma It’s already been four years since my colleague Josh Bernoff published the book Groundswell, in which he discusses how organisations can harness the power of social media. Since then, there have been many...
Are we taking advantage?
Co-creation provides consumers with the opportunity to engage directly with the brands but what if anything should we be giving back to those consumers?...
Do we work in MR or CRM?
When it comes to customer experience research, Simon Wood thinks researchers have a bit of identity crisis. Are they working in market research or part of the customer relation management process?...
MRMW 2012 Day 2
Further highlights of the Market Research in the Mobile World conference 2012 in Amsterdam....
ESOMAR Asia Pacific 2012 – Day 2
Comprehensive highlights from RWC’s reporter on the ground on Day 2 of ESOMAR’s Asia Pacific 2011 conference in Shanghai....
MRMW 2012 Day 1
RWC is at Greenbook's Market Research in the Mobile World conference in Amsterdam. Here are some of highlights....