Old criteria, new Brazil
The Critério Brasil is the standard criteria used to define the economic and social classes of the Brazilian consumer. But, in a landscape that has seen massive demographic changes in the last 10 years, are...
Uncategorized
Audiocast – Making progress … by working backwards
Vijay Govindarajan tells us the low end of the world consumer market is too often overlooked, or left with the dregs of development after all the expensive features of a product have been stripped out....
Two Way Quality
Leonard R. England's 1975 ESOMAR Congress paper on quality in research shows that although methodologies may have evolved, issues surrounding quality and the relationship between researcher and client are ever-present....
Killing your gamified darlings
The news that a direction you've taken in business is the wrong one can sometimes be hard to swallow and as researchers it can be the hardest news to break to a client. Here Elias...
CEE Research Forum 2012 Day 2
Highlights from ESOMAR’s Central & Eastern Europe Research Forum 2012. With day 2 looking at, among other things online research in CEE....
CEE Research Forum 2012
Highlights from ESOMAR's Central & Eastern Europe Research Forum 2012. Day 1 looks at research in and from CEE....