Play 20 for 20!
Regular contributor to RW Connect on all things gamey, Betty Adamou, also runs workshops to point researchers in the right direction in creating more engaging surveys. Here she shares one of her key exercises with...
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There’s more to client satisfaction than meets the eye
RW Connect blogger Simon Wood head of TNS UK warns that customer satisfaction surveys with a narrow view that ignore a company's competitors may well provide deceptive results....
Giving value for getting value
Elias Veris just realised that, short of sneezing, his every move in his local supermarket is recorded. With the tables turned and himself as the respondent it's made him think. Are we giving enough value...
My bias is bigger than your bias…
Regular contributor, Anna Peters of Promise Corp thinks the industry needs to reclaim bias in focus groups, arguing that sometimes taking into account consumer bias can lead to uncovering deeper insights...
MR Phrenology
Like the 19th century fad of Phrenology, Kyle Nel thinks the industry may well be focusing too much on the tangible and oversimplifying the consumer. What do you think?...
An Open Question to Young Researchers
ESOMAR Director General Finn Raben wants to know from the industry's young researchers how they view ethics in Market Research....