Uncategorized
By Stephanie Alaimo Relating to our consumers – who we can sometimes forget to regard as People – emerged as an important theme in Monday’s presentations. Taken together, the following presentations argue that generating greater...
Congress 2016 Day 1: Designing Research with Respondents in Mind
By Rebecca Heaney The key takeaways from Day #1 of Congress are conveniently aligned with the highlights of yesterday’s sessions, which impressed on me the importance of remembering that respondents are people – a thought...
Congress 2016: The Impact of Social Research
By Stephanie Alaimo Researchers – and research buyers – want their research to be impactful. NGO’s and donors want to create programs that are impactful. How can we unite the market research industry, NGO’s, and...
Market Research: WOW This Changes Everything!
Dr. JT Kostman, a data scientist, mathematician, and psychologist, provided the opening keynote of the ESOMAR Congress 2016 in New Orleans. He has been a paramedic, a rescue diver, and a special operations officer. “I...
Congress 2016: It’s all about the people
By Rebecca Heaney Congress Day 0: The Future of Market Research Although not technically the first day of Congress, Sunday offered the opportunity for ESOMAR Congress delegates to attend workshops on a variety of topics...
Making Mobile In-the-Moment Real
At the ESOMAR Congress in New Orleans, Justin Wheeler and Jackie Lorch of SSI discussed the wide variety of research projects enabled by mobile research. Traditional surveys taken on a mobile device are just one...