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Say hello to RW Connect's newest blogger, Simon Wood, head of stakeholder management at TNS. In his first post Simon asks why when it comes to the customer experience, we frequently miss an important aspect....
Central and Eastern Europe
With ESOMAR's CEE Research Forum 2012 coming up this March, Robert Heeg profiles the region and it's opportunities....
Hippies as Perceived by the American Clergy
In the first of an on-going series this year celebrating the rich history of market, social and opinion research, we proudly present a paper from our 1969 Congress by sociologist Helen Hacker of the Adelphi...
Audiocast – 7 Questions for Smarter Decisions
Paul Magnone and Christopher Frank, the authors of Drinking from the Fire Hose of Data, talk to John Kearon about how to avoid drowning in information...
Brazilian Research in 2012 and Beyond
Caio Casseb looks at what 2012 holds for market research in Brazil, with input from Ana Claudia Alvarez of Pepsico and Karina Meyer of Ogilvy Brazil...
Flick the Switch in 2012
Betty Adamou thinks the industry needs to flick the switch on creativity this year and a fancy website is just not enough....