From Insight to Foresight in 2012
RW Connect's new blogger, Anna Peters of Promise Corp looks at how companies can move from insight to foresight with the use of co-creation....
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Let’s Play a Game of Jigsaw Puzzle
Putting Together Pieces of Data I loved putting together jigsaw puzzles as a child, searching for pieces that fit together. The greatest satisfaction emerged from the last piece, which always used to be a centre...
Why I Hate “Like”
Kyle Nel Time and time again in multiple organisations I have seen “good but not great” research results that lead to business decisions that do not move the proverbial needle for the retailer/brand/organisation. Why? If...
2012 – Better … Stronger … Faster?
As the world starts discussing the intricacies of the Mayan calendar, Nostradamus’ predictions and the potential appearance of “Planet X” in 2012, we thought we would get the conversation focused on something much more important...
Win/Win: Sustainable MR
How many times have you shelled out a small fortune on sample (qual or quant) and thought there has to be a better way to spend this money. What am I/we or anyone really getting...
Running Global Research Projects
As some of you know, I really have a thing for doing research in multiple countries. I’ve been working in market research for two decades now and have always conducted international research projects — and...