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Not next week, but the week after that, Esomar Congress 2011 kicks off in Amsterdam. I was at the 2009 edition (still as a student back then), and had a serious blast. Some amazing speeches,...

Linking QR Codes with Market Research. I heard a rumour, not too long ago, that the young adults in Japan are getting QR codes tattooed on their bodies. “It’s a crazy urban myth!” I hear...

When dealing with digital research methods, no matter how efficient and innovative the methods are, the same discussion always comes up: digital methods are colder, and because they do not allow for direct human contact,...

We get a lucid understanding of events around us when we see/ hear them in the form of art. From ages, man has communicated information in the form of art, written or spoken. In this...

Much has been said about the role that social media played in the Egyptian revolution, but further study is beginning to show that social media may not have had the affect initially thought. Only about...

When you follow the market insights industry as closely as I do, it’s easy to get submerged in the doom and gloom of our role. Of course, there are great presentations and case studies at...