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This week Lenny Murphy talked with our own Jill Chiara about the newest Technographics® offering, Community Speaks. This particular project take the trends we’re seeing in our Technographics data and explores them qualitatively in our MROC. The...
Google+ vs Facebook: a fight for perfect segmentation
Caio Casseb looks at what Google+ means for consumer segmentation and the impact it may have on market research...
Are You On The Insights Value Path?
I just returned from keynoting a conference on the ROI of Market Research in Chicago. Prior to going, I expected to walk into a minefield of very divergent views on how market insights professionals can show...
You need to be thinking about mobile market research!
July has been a “sizzling” month so far, and I don’t just mean the weather. Although its pretty hot and humid here in Miami, the market research world has been burning up with talk about...
Nuances, Nursery Rhymes and Elephants on Acid
Betty Adamou Have you ever been in a bad mood? Yes, I hear you cry. Some of you may be in a thunderous mood right at this minute, in which case the way you read...
Solving a problem in the age of credit
Elias Veris The basic idea behind a successful product or service is straightforward: it should solve a customer problem, remove a friction a customer has. For a consumer to be willing to pay for a...