Audiocast – What’s Next for Xerox
Among all the B2B brands, Xerox stands out as one of the handful in the rarefied space at the top. We talks to Christa Carone about the contribution of market research to the branding process....
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Summarising The TDMR Event
Roxana Strohmenger, Analyst at Forrester, was in "Tech Geek heaven" at this weeks TDMR event in Chicago, she gives us a summary of the event that showcases new tech that's helping the industry connect with...
Are You Prepared For The Intelligent Enterprise?
Tamara Barber at Forrester talks about a new project that hopes to help their clients effectively align their Market Insights and Customer Intelligence teams....
Gamification in Market Research
Elias Veris of InSites Consulting takes a look at the possibilities and pitfalls of gamifying the process of market research to increase engagement....
Exposure Isn’t Everything
Last week Elias Veris travelled to London for the 2011 Mobile Research Conference and discovered that while great steps have been made, there is still a long way to go...
Confessions of a Shopaholic Interviewer
Tanvi Gupta recalls her first shopper intercept survey and the hurdles faced in motivating respondents....