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As we begin the countdown to Congress 2016 Dr Frank Buckler advises on the best statistical methods to use for market driver analysis....
Have the US and Europe settled their differences on data transfers?
A New Privacy Shield will be in place to protect EU/US data flows starting 1 August 2016 By Kim Smouter A MAJOR RELIEF? Europe and the United States have announced that they have come to...
ESOMAR and Language Connect announce partnership with launch of new translated content
London and Amsterdam – 29 June 2016 ESOMAR, the world association for market, social and opinion research, has appointed Language Connect as its official translation partner. In providing the global voice for the data, research...
The Human Side of Tech Innovation at IIeX NA
Annie Pettit gives an insight into the human side of tech innovation, as revealed at the recent IIEX, Atlanta....
Bots, Clicks & TV: ESOMAR Media ROI Seminar
By Neda Eneva On 6 June ESOMAR hosted a seminar on the topic of Media Return on Investment. Does modern media need to be redefined? Do we understand the impact of ad fraud in media...
Decoding and Deciphering Disruptive Brands
A look at what is involved in conducting research for disruptive brands....