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Tingting Zhang discusses how a recent ESOMAR event at the Cranfield School of Management changed her view of the research industry....
Outlook: Keeping an Open Mind But How?
In the final part of our inter-cultural series, Edward Appleton evaluates how we keep an open mind when doing international research....
Will You Leap Into the Future With Me? A Review of IIEX Europe 2016
Annie Pettit looks at some of the key learnings from IIEX Europe 2016....
Organising Projects Across Cultures, Time-Zones: Mind The Gap!
In the latest of our inter-cultural research series, Edward Appleton provides top tips on global project management....
The Future of Branding
Kevin Gray and Koen Pauwels look at branding could potentially develop in the future....
Unlocking Insights with Role-Playing, Storytelling and Semiotic Analysis
In the latest instalment of our inter-cultural series, Edward Appleton identifies some key methods to make research effective across the globe....