Women in Research
In a world were women make or are actively engaged in 85% of all purchases, are marketing teams getting it right? Eileen Campbell, CMO at IMAX, looks at what marketers can learn from Marvel comic...
Sleeping Your Way to the Top: The Importance of Work Life Balance
A few years ago Maja Kermath was running a billion dollar division of AT&T, she had everything she thought would make her happy, but wasn't. Here she shares her thoughts on the work life balance,...
Collaborative Strategies for Innovative Business Growth
Moving your agency into a different market or into using a new methodology can be a minefield. Very often presenting more failures than victories. Here Erica Van Lieven of Direction First talks about the benefits...
The Personal Brand in Driving Success
With a few notable exceptions, the marketing research industry looks and feels rather 'own label'. Here Lucy Davison of Mustard marketing shares how a strong personal and business brand can help you and your business...
The female model: Creating a happy and profitable business culture
Danielle Todd was a finalist at last year's ESOMAR Young Research Award with her paper Male, Pale and Stale. Here she revisits her original paper for Women in Research, looking at the benefits of diverse...