Audiocast – Good to Great

In the first of a 2 part interview Jim Collins, best-selling author of Built to Last, Good to Great and How the Mighty Fall, talks to Simon Chadwick about what makes a truly great company stand out.

“Any great institution has a core that has tremendous continuity – a set of values and a reason for being that remains constant over time … it stimulates progress, changing its practices, methods, strategies and ways of doing things – even changing the business that it’s in. This notion of ‘preserve the core and stimulate progress’ is the secret of a truly enduring great institution.”

Listen to the audiocast here – Simon Chadwick talks to Jim Collins – Part 1.