As we wind down for Christmas, we look back at our most read articles of 2018. With a wide variety of articles from NPS, to protective techniques, to culture, to agile methods, 2018 has been a year of variety on Research World Connect!
1.Why Net Promotor Score is a Bad Tool and What to Use Instead
John Dawes, Ehrenberg-Bass Institute
2. Understanding the Why? Projective Techniques in Qualitative Research
Rachel Parry, B2B International
3. The Evolution of Happiness: An Introduction to Happiness
Freya Vinten Join the Dots
4. How Integrated Data Ecosystems Make Marketing More Personal and Effective
Paul McGowan, Kantar Consulting
5. How To Make Market Research More Agile
Brooke Patton, GutCheck
6. How Social Media is Shaping How We Understand People
Ellie Gallon, Join the Dots
7. The Differences Between Real-Time and Agile Market Research
Brooke Patton, GutCheck
8. What Infants Can Teach Us About the Future of Marketing
Naira Musallam, Frontier 7
9. Q&A with Jenni Romaniuk of The Ehrenberg-Bass Institute
Professor, Jenni Romaniuk, Ehrenberg-Bass Institute
10. Advertising Got Micropersonal – And We Don’t Care
Professor Byron Sharp, and Dr Nick Danenberg, Ehrenberg-Bass Institute
1 comment
Article’s 😀