Editor Notes

RW Connect’s Most Read Articles of 2018

As we wind down for Christmas, we look back at our most read articles of 2018. With a wide variety of articles from NPS, to protective techniques, to culture, to agile methods, 2018 has been a year of variety on Research World Connect!

1.Why Net Promotor Score is a Bad Tool and What to Use Instead

John Dawes, Ehrenberg-Bass Institute

2. Understanding the Why? Projective Techniques in Qualitative Research

Rachel Parry, B2B International

3. The Evolution of Happiness: An Introduction to Happiness

Freya Vinten  Join the Dots

4. How Integrated Data Ecosystems Make Marketing More Personal and Effective

 Paul McGowan, Kantar Consulting

5. How To Make Market Research More Agile

Brooke Patton, GutCheck

6. How Social Media is Shaping How We Understand People

Ellie Gallon, Join the Dots

7. The Differences Between Real-Time and Agile Market Research

 Brooke Patton, GutCheck

8. What Infants Can Teach Us About the Future of Marketing

Naira Musallam, Frontier 7

9. Q&A with Jenni Romaniuk of The Ehrenberg-Bass Institute

Professor, Jenni Romaniuk, Ehrenberg-Bass Institute

10. Advertising Got Micropersonal – And We Don’t Care

Professor Byron Sharp, and Dr Nick Danenberg, Ehrenberg-Bass Institute

1 comment

Annie Pettit December 18, 2018 at 2:31 pm

Article’s 😀

Reply

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