Cint, an insight exchange and technology platform, has announced a strategic partnership with Syno International, a data platform company.
The partnership will allow Cint to grow its presence in APAC and EMEA, and allow for both companies to increase the available clients for survey audiences.
Under the terms of the partnership, Syno will build the majority of its products and services using Cint’s platform and tools, including its Cint Connect offering. And Cint will use Syno as a professional services partner in EMEA and APAC offering ‘wrap-around’ complementary products and services.
Syno Chief Executive Officer Jokke Nurminen, who had worked at Cint before this current position, commented on the partnership, saying: “Cint provides unmatched technology that I have an intimate experience with as a previous employee and now as a partner… By incorporating Cint’s underlying technology into our platform, we are able to scale quickly, obtain global reach, add more DMP’s and DSP’s to our data cloud and provide great solutions to our customers.”
Similarly, Cint Chief Operations Officer Richard Thornton stated that the deal to partner with Syno brings “’people and technology that complement one another… Syno offers agile technology that adds immense value to market research data.”
