Australian headquartered, multinational mobile marketing research and consulting firm – MDI (Mobile Digital Insights) has grown its operations and revenue substantially over the last 12 months, resulting in 2 key senior hires to support its continued growth. 2020 – 2021 has seen strong year on year revenue growth across its Australian, South African and Americas operating units with added substantial growth from Europe, demonstrating the markets interest in the ‘In the Moment’ mobile digital first platform.
To meet this growth MDI has recruited heavily, adding significant headcount including four graduates and several interns over recent months.
In more senior hires, MDI has appointed Dr Kim Albert as Managing Director of its Australian operations and Marsha Montebello in the newly created role of Commercial Director.
Kim Albert brings a wealth of management and market research experience to MDI having previously held senior roles including Executive Director, Kantar TNS and Chief Solutions Officer, DBM Consultants. MDI CEO James Fergusson says “Kim brings a focus on high performing teams and quality research to our growing business and she is proving to be a great addition to the MDI team”.
Albert commented “MDI is a dynamic, young business focussed on in-the-moment research and I’m really enjoying the excitement of helping this entrepreneurial business scale-up!”
Marsha Montebello has over 20 years of client-side Insights, Brand, Strategy and Innovation experience. She most recently worked at Bulla Dairy Foods as their Head of Growth, and before as Insights lead at Target and Dairy Australia, Marsha brings proven experience in Strategy Development. Brand Management, innovation and concept testing with a key commercial focus. As Commercial Director Marsha is charged with developing research approaches to satisfy the rapidly evolving needs of FMCG organisations.
Montebello says “Finding an agency that is innovative in their thinking and approaches but grounded in solid research practises is not that easy, MDI well and truly satisfies this brief and I’m delighted to be onboard.” Fergusson added “Marsha is a strong fit with MDI and is ideally qualified to collaborate with our FMCG clients in the development of innovative, effective yet disruptive in-the-moment research methodologies with the aim to deliver sound commercial results”
