Africa
As a research organization specializing in data collection in complex and challenging environments, Forcier and its staff in the Democratic Republic of the Congo (DRC) watched with fascination as the electoral and vote-counting process unfolded...
MY BIG FIVE: A front-row seat to AMRA 2018 Forum on Research in Diverse Africa
ESOMAR was delighted to to be once again a partner of AMRA (The African Market Research Association) jointly with other African market research associations, NIMRA (Nigeria), MSRA (Kenya) and SAMRA (South Africa) in producing the...
A Time Horizon Definition of the Middle Class in Africa
As Africa garners more commercial attention, we look to define the middle class in this market....
Research Methodologies for Africa: Desktop Research
Yannick Lefang shares insights on how to best execute surveys in Africa....
Launch of the African Market Research Association Exceeds Expectations
ESOMAR is delighted to be a partner of AMRA and be able to share the knowledge and expertise of its members from around the globe. “The event has marked a remarkable moment in the life...