COVID-19 in DR Congo – path to a new era of MR
As per World Bank 2018 report, DR Congo is the fourth most populated African country with almost 84.07 million people. The nation had a new president for the past two years and is experiencing a...
COVID-19 (Corona)
The importance of personal branding for market researchers during & post COVID-19
Personal branding is who you are, no matter what your current job is, what project you happen to be working on at any one time or whatever the priority happens to be today. Keep in...
If, when and how? Tips for making smart pricing decisions in the midst of market disruption
Portfolio managers and pricing researchers face a dilemma: how to balance tactical COVID-related decisions with long-term strategic ones. We’re all learning as we go, and by now certain assumptions can be made about whether and...
Insights in times of COVID-19 – ESOMAR report summary
Last April, ESOMAR carried out a survey among insights professionals around the world to understand the impact of the pandemic in detail. The results, published in the dedicated report Insights in times of COVID-19, presented...
Reflections from a young researcher (1) Why market research will (and must) continue to be global
This article is the first in a series about the next phase of the coronavirus pandemic and its effect Market Research industry, from the perspective of someone new to the industry. This article will cover...
Talking Insights | Episode 2: the lasting effects of lockdown living
In this episode, Srikar talks to Dr Meena Kaushik, Founder of Quantum CS, about the sociological impact of the global COVID lockdown. Dr Kaushik sheds new light on how the past few months have shaped...