COVID-19 (Corona)
The outbreak of COVID-19 is sending shockwaves throughout the world, affecting everyone. To support our community ESOMAR has setup weekly calls with our membership to share best practices, learn from each other and come up...
The Stay At Home Diary: week 2
London. This is part 2 of our Lockdown Diary series, with part 1 focusing on France. Today we look at the web navigation data in the UK: (based on the data collection1 on the 24th...
Post-Pandemic: Scenarios for the Insights Industry after COVID-19
For the research industry the central paradox of the COVID-19 pandemic is that at THE most important time for voice of the customer research in at least a generation the budgetary and staff resources to...
How coronavirus creates a behaviour change challenge for brands
While COVID-19 media reports have rightly focussed on public health and how to manage the spread of the virus, we’re also seeing clear impacts on consumer behaviour. There have been drastic changes in consumer behaviour...
Marketing handbook in times of lockdown
“What shall I do with my brand in the Coronavirus crisis?” That’s the question that most agencies are getting from their clients these days. At APG Spain, us planners want to shed some light in...
The fault, dear Brutus, is not in our stars, But in ourselves…
COVID-19 has hit the world like a baseball bat to the face. Yet some countries are faring far better than others. Why?...