The Anheuser-Busch Innovation Machine
As the world’s leading brewer, the ambition of Anheuser-Busch is to lead future growth, by staying in tune with evolving consumer needs and developing new products in beer and beyond....
FMCG: Food / Beverages / Tobacco
Making a splash with Danone Waters
The movement towards healthy beverages continues to grow and expand. With big brands promoting healthy product lines and start-ups introducing new ‘healthy’ water-based drinks, competition has grown dramatically....
Does One Size Fit All?…
The starting point of this article is our observation that, to guide new products design, some researchers are looking to carry on, or coming back to, using the ‘popular’ Monadic Quantitative test as the sole...
How the cow laughed again: the importance of a customer-centric approach
The Laughing Cow is an instantly recognisable brand, with its iconic red earring-wearing cow and bite-sized triangular shape. In 2012, however, sales started to decline for the brand over an eight-year period. The softening of...
“What’s changing in the world of market research?”
That was the question I posted on the social media LinkedIn late February 2019, inviting folk from the world of MR to contribute about 80 – 100 words to a crowd-sourced piece for publication on...
Trade and Gastronomy Merge
A look at the how trade and gastronomy are merging in Germany, courtesy of the Young ESOMAR Society....