Healthcare & Pharmaceuticals
The COVID-19 pandemic has changed many, once familiar, aspects of our lives. From a healthcare perspective, we’re witnessing a marked improvement in personal hygiene and an increased awareness about personal wellbeing. For instance, the demand...
A step in the direction of patient-centricity: Mapping patient journey through digital market research techniques
The healthcare system’s capacity to provide patients more control over their healthcare and higher involvement in the decision-making process has evolved to a great degree. This process is termed ‘patient-centricity’ – and its presence has...
Crafting unforgettable stories from research data
My tenure at an early stage healthcare start-up was when I first saw a wildly successful insights campaign. The campaign is a testament to the immense power that compelling stories can hold, and how quality...
Digital Health Tools: Honing the Opportunity Part 2
Insight into the challenges faced by the digital health sector....
Digital Health Tools: Honing the Opportunity Part 1
The first of a two-part series that looks at primary research into how to develop digital health tools....
Cannabis Users Research Evaluation Study (CURES) Pt2
A more detailed look at the findings of the Cannabis Users Research Evaluation Study....